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Mindbody is enterprise booking software built for yoga studios, spas, gyms, and large multi-location wellness chains. It's powerful, comprehensive, and dramatically more expensive than what a working tattooer needs. Their starting tier is in the same band as coil's solo subscription only if you ignore the way Mindbody actually charges. For most tattooers, Mindbody is overkill — its strength is enterprise-grade class scheduling, membership management, and multi-location operations, none of which apply to a tattoo shop.
The honest read
Mindbody is enterprise software.
Built for chains, multi-location operations, and businesses that run classes or memberships. Pricing starts around $169/mo and goes to $699/mo. The architecture is for a different kind of business.
Coil is built for a tattoo shop.
$29/mo solo, $49/chair shop, flat. Tattoo-specific everything. If you run two chairs you're at $98/mo on coil — and Mindbody hasn't even started its base subscription.
Mindbody has consumer marketplace reach.
Their consumer-side app is large. A tattoo shop showing up in Mindbody search is a stretch (consumers there are looking for yoga and massages), but in theory the audience exists.
Public artist site + URL
Tattoo-specific inquiry form (body location, refs, size, color)
Two-stage drawing deposit
Cancellation waitlist auto-fill
AI healing watch (vision-model photo reads)
AI style-fit + AI pricing coach
Tattoo-cadenced aftercare drip
Healed-photo bounty + touch-up credit ledger
Tattoo-specific consent + signed waivers
Per-artist Twilio number for client SMS
Apprentice mode (mentor approval queue)
Portability moat — URL follows artist
60-second IG sync onboarding
Class / membership management
Multi-location enterprise operations
Consumer-side marketplace reach
Roster + commission splits
If you run a multi-location wellness chain that also does tattoos as one of many services — or if you run a tattoo + spa + massage combination operation that needs to coordinate classes, memberships, and enterprise reporting across locations — Mindbody is the enterprise platform built for that. Their architecture and feature breadth handle complexity coil doesn't try to cover.
When coil is the right call
If you're a tattoo shop. The math is overwhelming: a solo tattooer on coil pays $29/mo for tattoo-specific everything. The same artist on Mindbody pays roughly $169/mo for generic wellness scheduling. A 4-chair shop on coil pays $196/mo with apprentice mode, healing watch, the auto-fill cancellation waitlist, and the portability moat. Mindbody's mid-tier alone is $359/mo without any of those tattoo-specific features. There's almost no scenario where Mindbody is the right call for a tattoo-only operation.
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